AYC’s Digital Discipleship Program leverages a structured digital marketing funnel to reach thousands of nominal Christians aged 16–29 across Egypt and the MENA region. Through targeted campaigns and storytelling on social media, seekers are invited to register for free online courses that clearly present the Gospel and invite a personal response. Participants engage with 10-day discipleship courses delivered via YouTube, supported by interactive tools such as WhatsApp group reflections, Slido for anonymous questions, and CRM-based follow-up.

This process ensures deep engagement as participants share learnings, receive encouragement, and grow in their faith. Thousands hear the full Gospel message, hundreds graduate from courses, and many begin a lasting relationship with Christ—eventually integrating into local churches, with some progressing toward leadership training.

Through the Hybrid Leadership Development Program, AYC equips leaders to cultivate a missional culture within their churches and lead holistic outreach grounded in biblical values. As participants apply what they’ve learned, selected churches are supported in implementing transformative community projects—such as addiction recovery, vocational training, women’s rehabilitation from violence, and next-generation development initiatives.

At the same time, AYC empowers these leaders to respond to urgent local needs through relief efforts like food distribution and medical support. These initiatives strengthen the church’s Gospel witness, build trust with surrounding communities, and mobilize internal and external resources as part of asset-based development for long-term impact.