Digital Discipleship Program

Egypt and the wider MENA region continue to face significant spiritual disengagement among nominal Christian youth. AYC addresses this challenge by leading individuals into a lifelong journey of discipleship.

AYC’s Digital Discipleship Program leverages a structured digital marketing funnel to reach thousands of nominal Christians aged 16–29 across Egypt and the MENA region.

1.  AYC creates digital content and produces media, including online courses and short-form videos, aimed at introducing Christ to unreached youth and young adults of nominal Christians.

2. Through targeted digital marketing on our Facebook and Instagram page. AYC invites participants to register for our discipleship courses, which are hosted on our YouTube channel.

3. Each participant is personally followed up by an AYC team staff during the course. Team staff guide them spiritually, helping them to accept Jesus Christ as Savior and Lord and praying with them if they choose to do so.

4. To ensure spiritual growth, participants are required to share in a dedicated WhatsApp group after each lecture: what they learned, how God is calling them to respond, and what challenges they face in applying it. Only those who actively participate in this process graduate from the course.

5. Change Seed Conference: This program supports dedicated Digital Discipleship Program participants whose progress is tracked via CRM. Identified as potential leaders, they are equipped not only to grow personally but also to follow up with others in digital discipleship—just as they were followed up. They are further encouraged to join the leadership development program, helping to bring new participants from their communities into local churches and expanding the cycle of transformation and outreach.